Anthony's Restaurants Direct Mailer

role

UI, UX, Development

client

Anthony's Restaurants

year

2023

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Objective

Designed a sophisticated double-sided postcard direct mailer for Anthony's Restaurants, featuring a die-cut and an enclosed coupon card. The objective was to attract new customers and encourage repeat visits by highlighting the restaurant's exceptional dining experience.

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What We Did

  • Developed a visually appealing direct mailer featuring a die-cut design that enhances the postcard's visual interest and invites recipients to engage with the material.
  • The mailer included a clear and attractive coupon card inside, providing an incentive for customers to visit Anthony's Restaurants and experience their offerings firsthand.

    • Creative Process

  • Concept Development: Developed multiple design concepts that emphasized the casual dining experience of Anthony's Seafood Grill, integrating the restaurant's color palette and imagery.
  • Design Development: Created multiple design concepts for the postcard, integrating high-quality images of signature dishes, inviting colors, and engaging typography that conveyed the restaurant's atmosphere and dining experience.
  • Client Collaboration: Collaborated closely with the Anthony's marketing team to refine the design concepts based on feedback, ensuring the final product effectively communicated the intended message and promotion.

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    Results

    Postcard: Crafted a visually appealing double-sided postcard with a strategic die-cut to create a unique and engaging visual element. The design features high-quality images of the dishes and restaurant, and showcases some featured menu items.

    ‍Coupon Card: Designed coupon card to be enclosed within the mailer, offering a special discount to incentivize visits. The card's design was cohesive with the postcard, ensuring a seamless brand experience.

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    Conclusion

    The double-sided postcard direct mailer with the die-cut and coupon card successfully captured the attention of recipients and drove increased traffic to Anthony's Restaurants.