Creative Process
Research & Strategy: We identified key themes and visuals that would resonate with the Magic: The Gathering community and reflect the excitement of CommandFest LA.Content Creation: Designed eye-catching graphics and animations, ensuring each piece was visually aligned with the branding of both CommandFest LA and Laughing Dragon. The content was optimized for engagement across various platforms and tailored to the specific formats of Instagram Stories, static posts, and animated Twitter content.Collaboration: Worked closely with influencers to provide them with easy-to-use assets, allowing for custom messaging while keeping the core event information clear and consistent.
Results
The campaign successfully increased online engagement, with influencers driving significant reach and impressions across Instagram and Twitter.The use of animated posts on Twitter generated higher interaction rates, while Instagram Stories allowed influencers to generate real-time excitement and countdowns as the event approached.The overall visibility of CommandFest LA grew, contributing to increased attendance and online discussion around the event.
Conclusion
The influencer-driven social media campaign for CommandFest LA effectively boosted event awareness and engagement. By providing influencers with well-designed and adaptable content, the campaign generated excitement across multiple platforms, contributing to a successful event with strong community involvement.
