Happy Hour Media Logo Redesign & Social Media Reveal Campaign

role

Graphic Design

client

Happy Hour Media x Bledsoe Family Winery

year

2024

Objective

The objective of this project was to create a distinctive wine label design that reflects the collaboration between Bledsoe Family Winery and Happy Hour Media. The goal was to capture the essence of both brands in a visually striking label that appeals to wine enthusiasts and collectors alike.

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What We Did

Developed a custom wine label design that combined the refined, traditional values of Bledsoe Family Winery with the modern, creative energy of Happy Hour Media.

The design incorporated elements from both brands' identities, including subtle references to Bledsoe’s heritage in winemaking and Happy Hour’s dynamic, media-driven aesthetic.

Creative Process

Concept Development: Developed multiple design concepts that merged classic elements of traditional wine labeling with modern, bold graphics. Concepts included elegant typography, symbolic imagery, and a refined color palette that harmonized with the wine’s profile.

Client Collaboration: The design drew inspiration from the winery’s tradition of excellence and the media company’s dynamic, contemporary aesthetic with a playful twist.

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Results

Crafted a final label design featuring a sophisticated blend of traditional and modern elements. The design included rich, textured details, a sleek layout, and subtle nods to both brands, creating a visually striking and memorable label that stands out on the shelf.

Conclusion

The Bledsoe Family Winery x Happy Hour Media wine label design project successfully fused tradition with modernity, resulting in a visually stunning and highly marketable label. The collaboration between the two brands was effectively captured in the design, contributing to both brand visibility and product demand.